What’s New @ P2R Associates?

9 Strategies jpgWe’re both streamlining and expanding – yes at the same time! – our marketing efforts to better serve our clients.

  • We’re redesigning our web site.
  • We’re redesigning and combining our newsletter efforts. The P2R Perspectives newsletter will continue, but our Aerospace & Defense, Non-Profit and Economic Development newsletters will change.  Look for new newsletter offerings soon from P2R that will be available as a subscription e-blast or download from the new P2R web site and mobile app.
  • We’re launching our P2R web-optimized video production capability.
  • We’re launching our P2R mobile app development capability.

In the midst of all this, we managed to win six more marketing industry awards in 2012, including awards for:

  • Mobile App Development
  • Company Launch Communication Planning
  • Special Event Planning & Implementation
  • Media Relations
  • Radio Advertising Campaign
  • Print Advertising

What have you done in 2013? Let P2R Associates help you to Evaluate / Engage / Empower your company to greater success.

Call or e-mail us today at 248.348.2464 or info@p2rassociates.com

Why should companies add video to their existing marketing toolbox?

Short, concise videos designed and optimized to support a company’s on-line  activities are easily combined with traditional PR tools such as press releases and presentations.  Videos add immediacy and impact to otherwise static information.

Multiple uses for videos:

  • marketing
  • eBlasts
  • updates
  • web / micro sites
  • tech sheets
  • announcements

 Multiple reasons for videos:

  • People like to watch videos
  • Videos get to the point
  • Videos are cheap
  • Google loves videos

The use of online video is exploding as a medium for businesses to market and share their products and services.  Videos with compelling content can help businesses to build brand trust and effectively spread their products and messages.

http://www.p2rassociates.com/video

 

 

Our Man in Addis Ababa, Ethiopia – Headed Home

Ron Peterson, P2R Account Director and published author, has embarked on a trip of a lifetime. Ron was a Peace Corps. volunteer more than 30 years ago assigned to assist in Peace Corps support efforts in Addis Ababa, Ethiopia.

This is an official “reunion-type” trip sponsored by the Peace Corps and the Ethiopian government. Ron left on his journey on September 22 and will be in Addis and other cities through October 8. He is the author of A Time to . . . A Baby Boomer’s Spiritual Adventures.

P2R will be posting his updates to this blog as we receive them.

Our Man in Ethiopia – Oct. 7

Hi:

My flight back to the USA is tonight, after flying into Addis from Dire Dawa and having a farewell dinner with the Peace Corps group along with Alemu and his wife Maletu. It will be an emotional time because we may not ever return to Ethiopia again. It would be nice if the water project Alemu and I will be proposing materializes because it could mean another return visit for me. I will also be contacting the foreign ministry and the Ethiopian embassy in Washington DC  to followup on my conversation about promoting Ethiopia in the States to encourage investment and tourism.

Ethiopia has experience explosive development in the past 10 years and appears to be ready for more in the coming decade. It is a different country than the one I left 37 years ago in many ways: development, population, education, standard of living, business and politically. All of it good.

The highlights of my time in Harrar and Dire Dawa include visiting the museum that was the home where Haile Selassie grew up, the house of the French Poet Arthur Rimbaud, the feed of the hyena’s, the amazing rock formations outside of Harrar, the baboons and camels feeding among the rock formations, and the old train station in Dire Dawa built by the French in 1902.

I have so much to share and will do so by producing a video of all the places I visited which will show so much.

I fly into Detroit tomorrow (Monday) at about 2 p.m. local time and will probably take a nap to recuperate from the long flight.

Ron

Our Man in Addis Ababa, Ethiopia

 

 

 

Ron Peterson, P2R Account Director and published author, has embarked on a trip of a lifetime. Ron was a Peace Corps. volunteer more than 30 years ago assigned to assist in Peace Corps support efforts in Addis Ababa, Ethiopia.

This is an official “reunion-type” trip sponsored by the Peace Corps and the Ethiopian government. Ron left on his journey on September 22 and will be in Addis and other cities through October 8. He is the author of A Time to . . . A Baby Boomer’s Spiritual Adventures.

P2R will be posting his updates to this blog as we receive them.

Our Man in Ethiopia – Oct. 4

Hi:

The stone-carved churches of Lalibela (“Honey  Eater”) were spectacular. There are 12 of them, in two groups, connected by underground tunnels. A few of them stand close to 100 feet tall. I have great video of them, including a worship service with scores of priests chanting and hundreds of people attending. In the northern region of Ethiopia there are about 120 stone-carved churches that date back between 600-800 years old.

We also traveled to a 1,000-year-old church and small palace that were built-in a large cave in the side of a mountain. The remains of more than 5,000 pilgrims, from as far away as Yemen and The Sudan, lay in a pile in the rear of the cave. Many of them starved themselves to death after being blessed by the king/head priest.

These churches are all located in the SemienMountains, which must be seen to be believed with their high peaks and lush landscapes of rolling hills and valleys. I have great video of them.

Yesterday in Axum, the first Ethiopian kingdom some 3,000 years ago and home of The Queen of Sheba, we toured the remains of her palace, saw the tallest obelisk in the world at about 30 meters, stood outside the church which houses the Ark of the Covenant and visited inside the new, large circular church Haile Selassie built to serve the area.

It is hard to put into words how all these places inspire one regarding the power of faith in the lives of Ethiopians. I have also purchased a book with photos to learn more about these churches.

I will leave soon for dinner with |Alemu and his family and will take video of the traditional dancing and music that the restaurant provides.

Tomorrow, I’m off to Dire Dawa and Harar to see more of Ethiopia’s historic places.

Ron

Our Man in Addis Ababa, Ethiopia

Ron Peterson, P2R Account Director and published author, has embarked on a trip of a lifetime. Ron was a Peace Corps. volunteer more than 30 years ago assigned to assist in Peace Corps support efforts in Addis Ababa, Ethiopia.

This is an official “reunion-type” trip sponsored by the Peace Corps and the Ethiopian government. Ron left on his journey on September 22 and will be in Addis and other cities through October 8. He is the author of A Time to . . . A Baby Boomer’s Spiritual Adventures.

P2R will be posting his updates to this blog as we receive them.

Our Man in Ethiopia – Oct. 1

Hi:

We’re in Lalibela this morning after leaving on a plane for a 30-minute flight from Gondar. On the flight, I sat next to a 32-year-old Ethiopian shopkeeper who was on his way to visit a sick relative in Axum, where we will be flying to on Wednesday. He was giving me lessons in Amharic to help expand my vocabulary. We had a good time chatting.

Gondar was great. We spent most of the day visiting the castles of the Ethiopians kings and their families that were completed in 1682 and occupied by the royal family for about 200 years. The 5 castles are side-by-side in a compound. I took lots of video, including a wedding ceremony of an Ethiopian couple who were dressed in western clothes. As we watched, a musician played the traditional Ethiopian, one-string guitar, and a woman danced a traditional dance. She invited several of our group, including me to dance with her. The dancing was primarily a matter shaking one’s arms and shoulders to the rhythm of the music while she sang. I hope to get a still photo of me from one of the group. I was also pulled into a group dance of Ethiopian women at the restaurant where we ate last night. I was exhausted after that and ready for bed.

Gondar was the capitol city of Ethiopia for many years and is now a regional capitol. It has many new, tall buildings, with many more under construction. It is undergoing great growth.

We also visited a church with many famous paintings that fill the walls and ceilings. I took lots of video of the church and the castles.

Today we visit some of Lalibela’s churches which were carved out of solid stone about 900 years ago. They will be great to see. Tomorrow we will see more of the same.

The weather is sunny and about 70 degrees.

As you can see, Internet is available just about everywhere we’ve been.

Bye for now.

Ron

Our Man in Addis Ababa, Ethiopia

Ron Peterson, P2R Account Director and published author, has embarked on a trip of a lifetime. Ron was a Peace Corps. volunteer more than 30 years ago assigned to assist in Peace Corps support efforts in Addis Ababa, Ethiopia.

This is an official “reunion-type” trip sponsored by the Peace Corps and the Ethiopian government. Ron left on his journey on September 22 and will be in Addis and other cities through October 8. He is the author of A Time to . . . A Baby Boomer’s Spiritual Adventures.

P2R will be posting his updates to this blog as we receive them.

Our Man in Ethiopia – Sept. 29

Hi: 

We were on the road for 14 hours yesterday back to Addis so I had no time to email. Other than the long trip it was a good ride with lots of good conversation among the 10 people in the minibus and beautiful scenery that I captured on video. When we arrived at Alemu’s home at 10 pm, his wife, Maletu (“Rising Sun”) had dinner waiting and his daughter Andenet (“Unity”) had some pastry she bought for me because she knew I liked it. She told us about the 5-minute radio report discussing Alemu’s reunion with me and the Peace Corps 50th anniversary. We have become famous. Alemu also had a great idea about the two of us proposing a water project at the school where we met and we will be begin thinking about how we can make this happen. 

Alemu and I were up early (4:30 am) today to be picked up for my ride to the airport for my 9-day historic tour of the northern cities: Baher Dar, Gondar, Lalibella, Axum. I’m about to go to bed now after spending the day at the Blue Nile falls and on Lake Tana to visit a 16-century church on one of its islands. Words are hard to find to express the beauty of both the Blue Nile falls and its surrounding area. It’s a good thing that I caputured it all on video. It was a hike up a small mountain to get there but a most memorable experience. 

The boat ride on Lake Tana was peaceful and the walk up the mountain trail to the church was a little hike. I bought a few things to remember both places. 

Our hotel rooms here in Baher Dar make up for the ones in Nekemte, which were subpar because of the plumbing problems.   The rooms are new and beautiful with great amenities like a multihead shower (with hot water) and an in-shower radio. 

We’re up early tomorrow for a 3-hour drive to Gondar where we will visit the ancient castles of the old kings. 

I hope you are all well and will report again tomorrow if I can. 

Ron

“Our Man in Addis Ababa, Ethiopia”

Ron Peterson, P2R Account Director and published author, has embarked on a trip of a lifetime.  Ron was a Peace Corps. volunteer more than 30 years ago assigned to assist in Peace Corps support efforts in Addis Ababa, Ethiopia.

This is an official “reunion-type” trip sponsored by the Peace Corps and the Ethiopian government.  Ron left on his journey on September 22 and will be in Addis and other cities through October 8.  He is the author of A Time to . . . A Baby Boomer’s Spiritual Adventures.

P2R will be posting his updates to this blog as we receive them.

Our Man in Ethiopia – Sept. 27

Hi:

Yesterday was a long day, traveling 12.5 hours on a road that was paved for the first half of the trip and unpaved and under construction on the last half. After arriving in Nekempte we were turned away by our hotel because it said it didn’t have reservations for us, so we went to another hotel that didn’t have hot water showers. After dinner, Alemu and I walked around the downtown to get our bearing and spark memories.

Today, we got up early and walked to the house where I and Alemu had lived. Unfortunately it was replaced by a new building that is serving as a computer center. My friend Roland’s house that was across the road from mine was replaced by a college.  It was disappointing not to see the original buildings, but nice to see the places where they had been.

We then went to the school where the 3 PCVs in the group had taught 47 and 37 years ago. The building, built by the Italians in the 1930s were still being used as an elementary school, but renamed. I couldn’t see any of the school repair improvements I had made, which is not surprising after all these years. New building were also added about 3 years ago.

We then visited a friend of the Ethiopian student who were traveling with us and learned that my friend Tadesse had been imprisoned by the military government in 1976, the year I received my last letter from him in which he told me not to write to him again because he was going away. The day before he was to be released, he was executed for no reason. I’ve learned that this was typical of the “Red Terror” that was taking place at the time.

We will explore a little more around town this evening and leave for Addis early tomorrow morning. I’m told the drive should be about 2 hours less because the route we will take will have better roads.

Bye for now. It is really an amazing experience that is hard to put into words. I will have to have more time when I return to do this.

Ron