Why should companies add video to their existing marketing toolbox?

Short, concise videos designed and optimized to support a company’s on-line  activities are easily combined with traditional PR tools such as press releases and presentations.  Videos add immediacy and impact to otherwise static information.

Multiple uses for videos:

  • marketing
  • eBlasts
  • updates
  • web / micro sites
  • tech sheets
  • announcements

 Multiple reasons for videos:

  • People like to watch videos
  • Videos get to the point
  • Videos are cheap
  • Google loves videos

The use of online video is exploding as a medium for businesses to market and share their products and services.  Videos with compelling content can help businesses to build brand trust and effectively spread their products and messages.





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