Short, concise videos designed and optimized to support a company’s on-line activities are easily combined with traditional PR tools such as press releases and presentations. Videos add immediacy and impact to otherwise static information.
Multiple uses for videos:
- marketing
- eBlasts
- updates
- web / micro sites
- tech sheets
- announcements
Multiple reasons for videos:
- People like to watch videos
- Videos get to the point
- Videos are cheap
- Google loves videos
The use of online video is exploding as a medium for businesses to market and share their products and services. Videos with compelling content can help businesses to build brand trust and effectively spread their products and messages.
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